Pintrest. A simple name that is a fantastic idea. If some of you are not familiar with the site I will give you a little background on in. It is a virtual pin board that “lets you organize and share all the beautiful things you find on the web…you can browse pin boards created by other people and it is a fun way to discover new things and get inspiration from people who share your interests”(pintrest.com). Their goal is to connect people from across the world by sharing “pins” or things that interest them. A pin is a picture that Pintrest users can upload to the site and post. Each user then has pin boards that are customizable and organize everything very nicely. The online community is stirred and made bigger through the “repin” feature as well. This is done by searching in the numerous categories of the site and then hitting “repin” to one of your own pin boards on your profile. To join Pintrest you need to request an invitation on the site or have a person that is already a user send an invitation out. From a marketing perspective this is always a genius tactic. It makes the site so much more exclusive and covetable. There is a follow option similar to Twitter as well and your follower’s pins come up on your news feed. There are millions of pictures/pins across the site and it is fascinating to browse.
Pintrest is a great idea because it helps people connect and evolve their styles, see new places, try new recipes, and find new ideas for their home. It is a hub for all things on the Internet in picture form, and utilizes the best aspects of social medias capabilities. One of these aspects is the ability to link you to the site that the pin was pulled from, stirring sales for many companies. It is done through a “Pin It” button that is an app for Internet browsers and it lets you pull images from the site to give the creator credit. An example of this would be from Instyle magazine’s website. People can then be browsing Instyle.com and if they see a cool new bracelet that they want to pin they can hit the button. From there if someone else sees this pin and repins it then if the image is clicked on it links you back to Instyle’s page where it was pulled from.
Pintrest is expanding like crazy through the social sphere and is having a huge impact on the style and fashion community. It sparks ideas from so many different users and fuels creativity in a revolutionary way. I think Pintrest will be here to stay.
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