Tuesday, January 31, 2012
Polyvore: DIY online fashion magazine
Polyvore: a DIY online fashion magazine. It is sweeping women’s hearts and investor’s money left and right these days. Polyvore is a unique mix and match website that allows you to pull items from websites with their “Clip it” button and put them onto a setboard that users can create and make wardrobes that are their style. There is also a followers feature similar to Twitter that allows you to see your friend’s sets and “like” their items that they have paired together.
Last week their total venture capital rose to $22 million. The Silicon Valley technology company just acquired a new CEO, Jess Lee, and is host to more than 13 million users monthly. With this they plan on developing a mobile app, expanding abroad and spreading out into other areas besides women’s fashion. The entire website is user driven and people essentially make different looks that they find stylish. The website has seen a lot of corporate attention lately though various companies such as CoverGirl, Lancome, the Oscars and many more.
Covergirl is helping to host an event called “Polyvore Live” at the Mercedes Benz Fashion show on February 13th. Users will create sets with items from selected designers collections and pair them with CoverGirl pieces as well. The best sets will win front row seat at the show.
Lancome teamed with Polyvore inspiring users to create looks around their numerous eye shadow color palettes. They introduced new palettes every 3 days and the grand prizewinner will receive a trip to New York City for two with a shopping spree, makeover and a full set of all the color palettes.
Oscars Remix is collaboration between the Washington Post and Polyvore for the Oscars. They sent out Oscars-themed style callouts to users and told them to make sets that pertained to the genre, movie, etc. being nominated. Some of my favorites included sets from The Help, and War Horse. They included screenshots from the movies, shoes and accessories from the time period, and of course clothes. The clothes from both time periods are so detailed and are such inspiration for so many reoccurring trends today.
Though a new user to Polyvore, I found it extremely addicting and fun. There are tools to customize your sets exactly how you want the products to be laid out and organized, and it’s just neat to see your followers different styles! Needless to say I think that Polyvore is going to catch on like wildfire in the months to come.
Pintrest: A social revolution and obsession
Pintrest. A simple name that is a fantastic idea. If some of you are not familiar with the site I will give you a little background on in. It is a virtual pin board that “lets you organize and share all the beautiful things you find on the web…you can browse pin boards created by other people and it is a fun way to discover new things and get inspiration from people who share your interests”(pintrest.com). Their goal is to connect people from across the world by sharing “pins” or things that interest them. A pin is a picture that Pintrest users can upload to the site and post. Each user then has pin boards that are customizable and organize everything very nicely. The online community is stirred and made bigger through the “repin” feature as well. This is done by searching in the numerous categories of the site and then hitting “repin” to one of your own pin boards on your profile. To join Pintrest you need to request an invitation on the site or have a person that is already a user send an invitation out. From a marketing perspective this is always a genius tactic. It makes the site so much more exclusive and covetable. There is a follow option similar to Twitter as well and your follower’s pins come up on your news feed. There are millions of pictures/pins across the site and it is fascinating to browse.
Pintrest is a great idea because it helps people connect and evolve their styles, see new places, try new recipes, and find new ideas for their home. It is a hub for all things on the Internet in picture form, and utilizes the best aspects of social medias capabilities. One of these aspects is the ability to link you to the site that the pin was pulled from, stirring sales for many companies. It is done through a “Pin It” button that is an app for Internet browsers and it lets you pull images from the site to give the creator credit. An example of this would be from Instyle magazine’s website. People can then be browsing Instyle.com and if they see a cool new bracelet that they want to pin they can hit the button. From there if someone else sees this pin and repins it then if the image is clicked on it links you back to Instyle’s page where it was pulled from.
Pintrest is expanding like crazy through the social sphere and is having a huge impact on the style and fashion community. It sparks ideas from so many different users and fuels creativity in a revolutionary way. I think Pintrest will be here to stay.
Pintrest is a great idea because it helps people connect and evolve their styles, see new places, try new recipes, and find new ideas for their home. It is a hub for all things on the Internet in picture form, and utilizes the best aspects of social medias capabilities. One of these aspects is the ability to link you to the site that the pin was pulled from, stirring sales for many companies. It is done through a “Pin It” button that is an app for Internet browsers and it lets you pull images from the site to give the creator credit. An example of this would be from Instyle magazine’s website. People can then be browsing Instyle.com and if they see a cool new bracelet that they want to pin they can hit the button. From there if someone else sees this pin and repins it then if the image is clicked on it links you back to Instyle’s page where it was pulled from.
Pintrest is expanding like crazy through the social sphere and is having a huge impact on the style and fashion community. It sparks ideas from so many different users and fuels creativity in a revolutionary way. I think Pintrest will be here to stay.
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