Polyvore: a DIY online fashion magazine. It is sweeping women’s hearts and investor’s money left and right these days. Polyvore is a unique mix and match website that allows you to pull items from websites with their “Clip it” button and put them onto a setboard that users can create and make wardrobes that are their style. There is also a followers feature similar to Twitter that allows you to see your friend’s sets and “like” their items that they have paired together.
Last week their total venture capital rose to $22 million. The Silicon Valley technology company just acquired a new CEO, Jess Lee, and is host to more than 13 million users monthly. With this they plan on developing a mobile app, expanding abroad and spreading out into other areas besides women’s fashion. The entire website is user driven and people essentially make different looks that they find stylish. The website has seen a lot of corporate attention lately though various companies such as CoverGirl, Lancome, the Oscars and many more.
Covergirl is helping to host an event called “Polyvore Live” at the Mercedes Benz Fashion show on February 13th. Users will create sets with items from selected designers collections and pair them with CoverGirl pieces as well. The best sets will win front row seat at the show.
Lancome teamed with Polyvore inspiring users to create looks around their numerous eye shadow color palettes. They introduced new palettes every 3 days and the grand prizewinner will receive a trip to New York City for two with a shopping spree, makeover and a full set of all the color palettes.
Oscars Remix is collaboration between the Washington Post and Polyvore for the Oscars. They sent out Oscars-themed style callouts to users and told them to make sets that pertained to the genre, movie, etc. being nominated. Some of my favorites included sets from The Help, and War Horse. They included screenshots from the movies, shoes and accessories from the time period, and of course clothes. The clothes from both time periods are so detailed and are such inspiration for so many reoccurring trends today.
Though a new user to Polyvore, I found it extremely addicting and fun. There are tools to customize your sets exactly how you want the products to be laid out and organized, and it’s just neat to see your followers different styles! Needless to say I think that Polyvore is going to catch on like wildfire in the months to come.
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